Event Launch, the Hype Cycle, and Perfect Timing
August 27th, 2008
Your event launch should have plenty of hype going on before the actual launch to truly be successful. Actually it should be going on long before the actual event, in little bite sizes that lead your prospects forward a bit at a time, anxious for each next step.
Event Launch Hype Cycle
The hype around your Event launch should also go on after the event, not just before. This is called the Hype Cycle and you ...Event Launch, the Hype Cycle, and Perfect Timing