Event Launch, the Hype Cycle, and Perfect Timing
Your event launch should have plenty of hype going on before the actual launch to truly be successful. Actually it should be going on long before the actual event, in little bite sizes that lead your prospects forward a bit at a time, anxious for each next step.
Event Launch Hype Cycle
The hype around your Event launch should also go on after the event, not just before. This is called the Hype Cycle and you can find out more about it here: Event Launch Hype Cycle
Post-launch hype is also super important. This part of the hype keeps the hype cycle alive thus allowing you to re-launch your event several more times. Re-launches don’t have to be as colossal as your original launch, but they do still have to pack in a punch.
You can help deliver these punches through social media marketing that intertwines effective email campaigns that pop those emotional triggers at just the right time. This means your emails, for example, connect emotionally to your prospects and arrive in front of them at just the right time with just the right words to get them to act exactly as you want.
The email campaigns, the social networking, the online ads, and the offline marketing, all contribute to your event launch hype cycle and how level or how up or down your event launch successes will be.
Event Launch Timing
Everything about your event launch has to have perfect timing in order to ensure success. You spend a little time here and there with your prospects and soon you have built a trusting relationship. So when the big day comes, they feel comfortable enough to be part of it. For more details, please see: Event Launch Timing
For example, what do you think is more effective? Sending a tired, working mom a perfectly timed email reminding her about the school fundraiser at a local chain restaurant around 3pm the day of the event – which means she doesn’t have to cook standing with a sore back – or sending the one note home through the school that comes two weeks early with no follow up that was thrown away and forgotten a week and a half ago?
Event launch timing is all about the perfect time for the launch, the perfect time to originally advertise and market, and the perfect time for reminder marketing in-between the deployment of your original marketing tactic and the actual event launch.
Don’t forget to keep the hype going before, during, and after your event. Keep the Hype Cycle on an even keel and things should be looking pretty awesome. Good luck!
Tags: event launch timing | event launch timing | Event launch | hype cycle
October 2nd, 2008 at 3:15 pm
Great point. As we are working with schools at http://Easy-School-Moneyraiser.com,’ rel=’nofollow we’ll add that to our pre-checklist.
We developed a great online system, the ability to use students’ emailing to spread the word, best business practices internet shopping and delivery of healthy products, and a complementary beautiful website for the schools to use.
The only other comment…encourage folks to automate the process…perhaps autoresponders for the reminders.
To healthy fundraising!
~~ JD